About Us
Built on Reach.
Built to Last.
25 years of putting brands in front of the right audiences — on the highways, streets, and skylines that define American cities.
Our Story
From one bulletin to 500+ faces
Everlasting Billboards was founded in 2001 by James Whitfield with a single bulletin on I-95 in the Bronx. The premise was simple: outdoor advertising done right means premium locations, verified audiences, and a team that treats agency partners like partners — not just buyers.
Over the next two decades, we expanded market by market, face by face. We never chased volume for its own sake. Every location in our network was chosen because it delivers — high-traffic corridors, urban landmarks, and commuter arteries that put brands in front of the audiences that matter.
Today we operate 500+ billboard faces across 50+ US markets, with a growing DOOH network fully integrated with major DSPs. We're still privately owned, still agency-first, and still obsessed with the same thing we were in 2001: making outdoor advertising work harder for our clients.
What We Stand For
Our principles
Premium Over Volume
We'd rather have 500 exceptional faces than 5,000 mediocre ones. Every location in our network earns its place.
Verified Impressions
We don't estimate. Every face in our network carries third-party verified impression counts and audience demographics.
Agency-First
Dedicated planners, transparent rate cards, fast turnarounds. We're built around how agencies actually work.
Long-Term Thinking
We've been in this business for 25 years. We're not optimizing for a quick exit — we're building a network that lasts.
Network Reach
50+ markets. 500+ faces. One network.
New York
Bulletins + Spectaculars
Los Angeles
Bulletins + Digital
Chicago
Bulletins + Spectaculars
Miami
Bulletins + Digital
Atlanta
Bulletins + Digital
Seattle
Bulletins + Digital
Dallas
Bulletins + Spectaculars
Houston
Bulletins
Phoenix
Bulletins + Digital
Denver
Bulletins + Digital
Boston
Bulletins + Spectaculars
Washington DC
Bulletins + Digital
Leadership
The people behind the network
James Whitfield
Founder & CEO
Founded Everlasting in 2001 with one bulletin on I-95. Has spent 25 years building the network face by face, market by market.
Diana Reyes
Chief Operating Officer
Oversees all network operations, market expansion, and vendor relationships. Joined in 2007 after a decade at Lamar Advertising.
Marcus Chen
VP of Sales
Leads agency partnerships and direct sales across all markets. Former media director at Omnicom Group.
Priya Nair
VP of Digital & Programmatic
Heads the DOOH and programmatic division. Built our DSP integrations from the ground up starting in 2018.